Blue Bag Coffee – Our Coffee Beans From Veracruz

Read the history behind our organically grown Veracruz Coffee Beans:

Reynaldo Bernardi has a natural grace born of equal parts humility and excellence at his chosen profession. He is the 3rd generation of his family to run a small organic finca outside Cordoba, the coffee-growing capital of Veracruz. His father at 70-odd years, has thick, carefully combed white hair  and his face bronzed by a lifetime of working in the fields. It is with an intensity in his eyes that is arresting as he explains what it is like to grow wonderful organic coffee that has become the fad of American Society.

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Green Coffee Beans - Cordoba - Veracruz

20% of Mexico’s coffee comes from the state of Veracruz. The finest – designated ‘altura’ – is grown in the rich volcanic soil of the mountains around the colonial city of Cordoba. Conditions are just right for the production of high quality Arabica beans. Yet Cordoba coffee, prized by connoisseurs for its medium acidity, good balance and smoothness of taste—was virtually unknown in the U.S until recently.

Right now I am sipping some of that coffee with Reynaldo and my head is starting to spin. It is delicious, light in color, brightly flavored, tasting of toasted nuts. Outside, under the high arched portal of this beautiful white stucco hacienda are vintage roasters and grinders, relics of a bygone era.


The Coffee Museum

The Museum of Coffee is located in an old hacienda in Coatepec, just outside Cordoba.

“Everything we do is organic and natural,” explains Reynaldo, as he stirs his coffee. “We plant in the traditional Mexican way, 1,600 plants for each hectare. In Central America, they plant 5,000 per hectare.”  “Coffee is very demanding. It must be grown in the shade, but not of just any tree. It must be grown under the chalahuite and other arboles de vaina. When they drop their leaves, it enriches the earth and makes the coffee plants stronger.”

In 2002, international coffee prices hit an all time low of about 50 cents per pound, the nadir of a decade long downward spiral resulting from increased world production and dramatically lower prices paid by major coffee companies.

Technically, things are looking up. For 2011, coffee prices are expected to stabilize at $2.10 to $2.20 cents a pound.

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Cherries do not ripen at the same time, so the harvest may last for months as workers return repeatedly to pluck only the ripe red fruit.

Going to the nearby town of Xico, the two-lane road takes us through flourishing coffee plantations, where tall coffee trees with thick trunks grow six to seven feet tall.

This land produces the best coffee in Veracruz and Blue Bag Coffee has access to some of the best green beans.  We export and roast with the best Chiapas coffee beans to make our Blue Bag Premium Blend.